Market Plan Optimization and Coherent Forecast Modelling

 The CMPF  approach to market planning is focused on identifying data series that work as leading indicators of company's sales cycles. Comparison of a company's cycle to the cycles of its end user markets, and the macroeconomic cycle can help companies (or entire industries for trade associations) know when to increase or decrease their workforce, and inventories of inputs and finished goods. Leading indicators of orders / production / shipments can be used to develop forecast models and update your market plan over time.

The goal is to provide a comprehensive view of your market and how your company / industry is connected to it.

• Market planning
• Potential sales models
• Custom forecast models
• Economic and industry forecast presentations
• Survey design, data collection and compilation
• Market research and analysis
• Market research and forecasting seminars
• Identification of price escalators for use in long-term contracts

If your company doesn't have an economist or other staff dedicated to market research, CMPF can be your bridge to that skill set. Let's talk about what CMPF can do for your company or association. You can start the process on the Contact page.